9/24/11


This poster design for the movie Fear and Loathing in Las Vegas is a great example of two of the CRAP principles. Alignment and repetition are used very effectively in order to achieve a the effect of a united road. It's eye catching and due to the fluidity and continuity of the lines, it draws the eye all over the page so that the details can also be enjoyed.

The use of proximity is very effective with the placement of the title of the movie, Big Fish. It is centered, draws the eye in and is done in a very avant garde style that can instantly be recognized with the movie. What I don't particularly like about this poster, however, is the alignment of the words at the bottom and top.They don't seem to work with the 3-D title and are very randomly spaced. Maybe the designer thought that the title of the movie was fancy enough, but I would have placed the other words differently and perhaps added an inner drop shadow. 



The use of contrast in this image is incredibly effective. The viewers eyes are immediately and soley directed at the woman in the photograph. There is also a misrepresentation here, which will also intrigue the viewer. On first look you wouldn't think that this photo would be for Vick's, however once the tagline is read the Ad becomes witty and even more enjoyable.

                   
The use of repetition and alignment are effective in this vintage poster for the upcoming ABBA movie due to the name of the movie being repeated throughout the length of the poster. The designer made the repetition interesting by adding pictures of the band and varying the color, but always keeping to a color scheme so there's the poster is uniform.  I love the vintage feel and the use of black and white photos against  large colourful letters. 


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